Why is Event Marketing Such A Great
Networking & Exposure Tool?
Event marketing & trade shows are a powerful marketing tool for the energy B2B environment. They provide a platform for Energy Service companies to showcase their products, services and industry knowledge in a visual context that is often hard, if not impossible to do otherwise.
Event marketing offers your Energy Service company the opportunity to meet, engage and network with many prospects in a single location or online where people are looking to learn, engage, compare to buy now or in the future. Events can be very worthwhile, if you pick the right ones, set goals, train your sales team, invite clients & prospects, and follow up.
Types of Event Marketing
Let’s go over some of the different types of event marketing your company could host, sponsor, or attend. Note that all of these events can take place virtually, too.
Conferences
Conferences are large events typically organized and hosted by one major energy related company and sponsored by a long list of smaller brands and energy service businesses. These events typically offer the most dynamic agendas, filled with speakers, workshops, and networking opportunities.
Conferences
Conferences are large events typically organized and hosted by one major energy related company and sponsored by a long list of smaller brands and energy service businesses. These events typically offer the most dynamic agendas, filled with speakers, workshops, and networking opportunities.
Trade Shows and Expositions
Trade shows or expositions (expos) are large events organized around a specific energy industry segment or type of product, such as completions technology or special services. Trade shows give energy service companies a chance to show off their products and services and typically bring in the highest number of qualified leads.
Trade Shows and Expositions
Trade shows or expositions (expos) are large events organized around a specific energy industry segment or type of product, such as completions technology or special services. Trade shows give energy service companies a chance to show off their products and services and typically bring in the highest number of qualified leads.
Workshops
Workshops are similar to seminars in that they’re focused on sharing knowledge and educating attendees. But unlike seminars, they’re typically open to the general energy industry. Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the business … which makes a company seem more credible in their field. Other types of event marketing include job fairs, customer-only conferences, networking sessions, VIP experiences, sponsorships, awards events, and competitions (like 5Ks or golf outings).
Workshops
Workshops are similar to seminars in that they’re focused on sharing knowledge and educating attendees. But unlike seminars, they’re typically open to the general energy industry. Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the business … which makes a company seem more credible in their field. Other types of event marketing include job fairs, customer-only conferences, networking sessions, VIP experiences, sponsorships, awards events, and competitions (like 5Ks or golf outings).
Launch Parties and Celebrations
Launch parties or celebrations are small, personal events held at the launch of a new business, upon a big announcement, or to simply celebrate a success or milestone. Some energy companies put on a yearly party to host and entertain customers or clients. While these types of events shouldn’t be centered on a product or brand, a simple speech or presentation can help align the event with a company and remind attendees why they’re there.
Launch Parties and Celebrations
Launch parties or celebrations are small, personal events held at the launch of a new business, upon a big announcement, or to simply celebrate a success or milestone. Some energy companies put on a yearly party to host and entertain customers or clients. While these types of events shouldn’t be centered on a product or brand, a simple speech or presentation can help align the event with a company and remind attendees why they’re there.
Seminars & Webinars
Seminars (often called webinars when hosted online) are valuable, education-centric events attended by a small number of people. They involve discussions, lectures, and intimate networking opportunities.
Seminars & Webinars
Seminars (often called webinars when hosted online) are valuable, education-centric events attended by a small number of people. They involve discussions, lectures, and intimate networking opportunities.
Trade Shows are the Lifeblood of Energy Services
Lead Generation & Networking Activities
STEPS TO A SUCCESSFUL
TRADE SHOW EXPERIENCE
Train booth staff to be engaging, to properly qualified leads & to close prospects… train your staff on how to properly work a show and represent your company to get the most out of it.
Have an up-to-date booth that focuses on benefits, not features… design your booth to focus on what your clients want to know, not what you want to tell them.
Provide a take-away… give visitors something small, simple and useful to remember you by!
TOP 10 BENEFITS OF A TRADE SHOW EXHIBIT
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Improve your online marketing success at conferences and tradeshows with this step-by-step guide. Get tips on prepping, engaging customers, and getting results with “BIG Impact’s” advice!
Years of Energy Experience
Energy Service
Companies Served
Generated
What Sets BIG Impact Apart
From Other Marketing Agencies?
Industry knowledge
BIG Impact only serves one industry, Energy. Our team of digital marketing professionals have years of experience in all areas of the energy sector, such as: Oil & Gas, CleanTech, Renewables, Power Generation and much more. This knowledge will save time & money for your company, there will be no learning curve to understand the industry.
Industry knowledge
BIG Impact only serves one industry, Energy. Our team of digital marketing professionals have years of experience in all areas of the energy sector, such as: Oil & Gas, CleanTech, Renewables, Power Generation and much more. This knowledge will save time & money for your company, there will be no learning curve to understand the industry.
Get in Touch!Team
By entrusting your digital marketing to an agency, you are gaining access to a team of professionals who are devoted to delivering the highest quality results. At an agency like BIG Impact, each of our Internet Marketing Specialists has a different background from strategy, graphic design, social media to content writing and when you are a client, you are able to leverage all the knowledge and have a well-rounded experience.
Team
By entrusting your digital marketing to an agency, you are gaining access to a team of professionals who are devoted to delivering the highest quality results. At an agency like BIG Impact, each of our Internet Marketing Specialists has a different background from strategy, graphic design, social media to content writing and when you are a client, you are able to leverage all the knowledge and have a well-rounded experience.
Get in Touch!Consistency
Consistency is key and you can depend on our team to follow through so that your online presence is not neglected due to your busy schedule. If you’re on the road, or in back-to-back meetings, you can rest assured that LinkedIn posts and website updates will still be made and your content will not become stagnant.
Consistency
Consistency is key and you can depend on our team to follow through so that your online presence is not neglected due to your busy schedule. If you’re on the road, or in back-to-back meetings, you can rest assured that LinkedIn posts and website updates will still be made and your content will not become stagnant.
Get in Touch!Expertise
You are an expert in your field and we are experts in ours. Hiring highly qualified marketers is hiring the knowledge to make your online presence and marketing strategy better. We know how to spend your marketing funds wisely, we know what words to use to gain attention and we know how to make sure nothing on your site is broken.
Expertise
You are an expert in your field and we are experts in ours. Hiring highly qualified marketers is hiring the knowledge to make your online presence and marketing strategy better. We know how to spend your marketing funds wisely, we know what words to use to gain attention and we know how to make sure nothing on your site is broken.
Get in Touch!Exclusivity
When you become part of our client family, we ensure that your loyalty is returned with the same tenfold— meaning one-of-a-kind services catered to just you. No more worrying about us signing deals with competitors, what's yours truly stays yours!
Exclusivity
When you become part of our client family, we ensure that your loyalty is returned with the same tenfold— meaning one-of-a-kind services catered to just you. No more worrying about us signing deals with competitors, what's yours truly stays yours!
Get in Touch!Personalized Attention
Take advantage of personalized attention from your business growth partner who specializes in digital marketing. Unlock the hidden potential to skyrocket your success - with a Strategic Partner!
Personalized Attention
Take advantage of personalized attention from your business growth partner who specializes in digital marketing. Unlock the hidden potential to skyrocket your success - with a Strategic Partner!
Get in Touch!Measurement
Partnering with BIG Impact, you will be able to see how your channels and website are growing based on Google Analytics, social media engagement, digital marketing metrics and email marketing insights. It’s important to analyze how your company is presented and the reaction to that presentation, but it’s the agency that you hire that will be able to take those numbers and create a program based on what you need.
Measurement
Partnering with BIG Impact, you will be able to see how your channels and website are growing based on Google Analytics, social media engagement, digital marketing metrics and email marketing insights. It’s important to analyze how your company is presented and the reaction to that presentation, but it’s the agency that you hire that will be able to take those numbers and create a program based on what you need.
Get in Touch!Transparency
Get the most out of your marketing and advertising budget with BIG Impact Marketing– get total transparency on where your dollars are going.
Transparency
Get the most out of your marketing and advertising budget with BIG Impact Marketing– get total transparency on where your dollars are going.
Get in Touch!Monthly Marketing Program
We offer a monthly subscription marketing program that functions just like any of the monthly subscriptions you use on a daily basis, but instead of a streaming service like Netflix or Spotify, you get an entire marketing agency at your disposal. We create a plan and working structure based on your growth plans. As part of your monthly package, you get access to our entire team. This includes strategists, copywriters, web developers, graphic designers, social media experts, and videographers etc.
Monthly Marketing Program
We offer a monthly subscription marketing program that functions just like any of the monthly subscriptions you use on a daily basis, but instead of a streaming service like Netflix or Spotify, you get an entire marketing agency at your disposal. We create a plan and working structure based on your growth plans. As part of your monthly package, you get access to our entire team. This includes strategists, copywriters, web developers, graphic designers, social media experts, and videographers etc.
Get in Touch!See What Our Clients Are Saying
C&V Accommodations
5.0
“Working with BIG Impact has been a huge advantage for our company. We’ve grown our brand in the energy industry, but more importantly we’ve increased our marketing efforts with our new website, digital content, LinkedIn, publishing the content on EnergyNow and generating new sales opportunities”.
Global Raymac
5.0
"From Day 1, Dan King & his dedicated team have worked closely with our marketing & sales staff. We started with developing a detailed strategic plan and a comprehensive rebrand. Then BIG Impact completed all our new marketing collateral, company website and social media channels. Our experience with BIG Impact has been fantastic, we highly recommend working with them.”
Adrenaline Energy Services
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“Since working with BIG Impact our sales leads have grown from 2% on average to over 25%. We are very happy with the results we are getting from BIG Impact Marketing.”
Predator Drilling
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PumpWell
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“BIG Impact Marketing has been a great partner to help develop & deliver our company content, such as: articles, videos, case studies and other digital information. Recently we completed our new strategic marketing plan with the help from BIG Impact. So far the results have been fantastic!”
Industrial Paramedic Services
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“We have seen a significant increase in exposure & sales leads since marketing with BIG Impact Marketing. We love working with their team, they make it easy to share our company story & drive new leads to our sales team”.
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